Portfolio


The Navigators

website strategy & redesign consultation

Who?
The Navigators is a large Christian ministry, based in Colorado Springs, and has been around since the 1930s. They have over 20 "ministry entities" they support. Each has their own - and somewhat unique - ministry mission.

What?
Their previous website was very organizationally based. It made a lot of sense to those in the ministry. But they knew (due to some earlier commissioned research) that folks who didn't have much history with them were having a hard time figuring out how to access their Bible and discipleship resources or how to serve as a long- or short-term missionary.

Mike created a report based on his findings and presented it to a core group of staff members who are vitally involved in the redesign process, utilizing persona development, needs-based architecture, and other tools.

Take a look at the current design, which debuted in the Spring of 2006, and was greatly influenced by our report.

Say what?
"We're like many organizations. We built our first website in the mid-'90s. Through the years we refined our Web presence, but recently asked if the site was the best it can be. For an honest answer, we invited Mike to lead us through a process to look at strengths, weaknesses, and where to go from here. He opened our eyes to see ourselves from the visitor's perspective, which was the course correction we needed as we develop the fourth generation of our site. Along with his credibility and expertise, we appreciate Mike's warmth and humor. We look forward to working with him as we continue to maximize our presence on the Web."
- Randy Susman, Webmaster, The Navigators