Quixtar is the online outlet for distributors to sell Amway products, and one of the largest ecommerce sites on the web. (Don't ask to buy soap - I don't sell it.)

Mike was part of a team of consultants that Amway brought in right before they launched the first Quixtar site in 1999. They picked their brains on how to improve this new service. The team consisted of the team leader, Dr. Quentin Schultze, and Jeffrey Veen (of Wired fame), Molly Steenson, and Peter Merholz.

Say what?
"Mike will save you time and money, direct you wisely, and teach your whole organization about using the internet wisely. Few people have tackled online communication more earnestly, with greater courage, and with a willingness to learn even in the face of truly unconventional wisdom. Many consultants merely borrow your watch to tell you what time it is. Mike shows you a better watch. Ask him what time it is in your organization."
- Dr. Quentin Schultze, Professor of Communication, Calvin College