Impatience vs. Boredom
Mon Mar 8th, 10:17am
Filed under: Strategy, User experience
More wisdom from Gerry McGovern…Website design: Impatient versus bored
Yes, website redesigns drive much of the Internet industry, but SO many are unnecessary. Most are done because the folks in the company are bored with it.
Think of it this way … a website is like a piece of software, say a word processor or spreadsheet. Each time you go to a new site, you have to learn that particular piece of software. If you visit that site regularly, you like the consistency of the site’s interface. Change is not at the top of most people’s list of things they enjoy.
So you better have a DARN good reason for changing your website. Read McGovern’s article and talk with your team about it…
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Stripping down web pages
Wed Dec 30th, 2:08pm
Filed under: User experience
Further proof that your average web user could care less about all the time & effort we put into the branding side of websites, such as the site frame or template, ads, etc.:
The single best tech idea of 2009, though, the real life-changer, has got to be Readability. It’s a free button for your Web browser’s toolbar (get it at lab.arc90.com/experiments/readability). When you click it, Readability eliminates everything from the Web page you’re reading except the text and photos. No ads, blinking, links, banners, promos or anything else. Times Square just goes away.
You wind up with a simple, magazine-like layout, presented in a beautiful font and size (your choice) against a white or off-white background with none of this red-text-against-black business.
You occasionally run into a Web page that Readability doesn’t handle right — no big deal, just refresh the page to see the original. But most of the time, Readability makes the world online a calmer, cleaner, more beautiful place.
Go forth and install it.
The Pogie Awards for the Year’s Best Tech Ideas, New York Times, 12/30/09
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Email Design Checklist
Mon Jun 29th, 2:45pm
Filed under: Marketing, Strategy
This is an exceptional one-sheet PDF from ExactTarget with great direction on the essential elements needed in your email newsletter, marketing, etc.
Download it free!
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The incredible importance of short headings & text
Fri May 1st, 2:39pm
Filed under: Content, Strategy
I recently received a string of articles related to the importance of short copy on the web, especially for headlines. So I thought I’d share them with you (since they can really save or make you more money…really):
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