Musings from Mike Atkinson on Internet strategy, usability, and more...

Cookie deletion study exaggerated

Atlas Institute followed up research released by Jupiter last month on user behavior in regards to cookie deletion. Here’s a sample from Jupiter:

“Nearly 40 percent of Internet users delete cookies from their primary computers on at least a monthly basis.”

Many folks in the ‘Net community didn’t agree (including me). So Atlas went one step further. They asked the same questions as Jupiter but then actually checked the users’ computers to determine the actual average cookie life:

“Atlas’s own study showed that people who reported deleting cookies every seven days typically had cookies lasting greater than 45 days.”

The Jupiter study had many questioning the valid use of cookies to improve user experience on websites. Hopefully this will calm those fears…


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