Musings from Mike Atkinson on Internet strategy, usability, and more...

No deception!

Seth Godin’s post Monday titled Step By Step was an awesome illustration of a principle I’ve tried to follow in my ‘Net Life: Take them exactly where they want to go.

Now, that may sound obvious. But how many times have you experienced this or heard someone say they provided a link to a certain item on their website, but the link took you to the homepage?


Then it was up to you to find what was originally referenced! Some justify it by saying they have a link to that item on the homepage. While you may of made the hunt a skosh easier, it is still a hunt…something you should never require of a visitor to your site.


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