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Musings from Mike Atkinson on Internet strategy, usability, and more...

Impatience vs. Boredom

More wisdom from Gerry McGovern…Website design: Impatient versus bored

Yes, website redesigns drive much of the Internet industry, but SO many are unnecessary. Most are done because the folks in the company are bored with it.

Think of it this way … a website is like a piece of software, say a word processor or spreadsheet. Each time you go to a new site, you have to learn that particular piece of software. If you visit that site regularly, you like the consistency of the site’s interface. Change is not at the top of most people’s list of things they enjoy.

So you better have a DARN good reason for changing your website. Read McGovern’s article and talk with your team about it…

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