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Musings from Mike Atkinson on Internet strategy, usability, and more...

My 15 seconds...

...of fame, courtesy of DM News, the Direct Marketing Association’s pub. It’s an interview with me about some successful email segmenting strategies I’ve employed:

Segment for increased sales

Next, (a la B. Spears) you’ll see me in the news swerving about the streets at high rates of speed wearing no underwear…ack

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