Musings from Mike Atkinson on Internet strategy, usability, and more...

Below the fold is not too far down

grokdotcom has a great analysis of recent research done on issues related to content below the fold (under the bottom edge of the monitor). Common wisdom has said that generally people do not scroll down under the fold, which, of course, is ridiculous.

Here are some of the findings of the study:

  • The average location for the fold is between 430 and 860 pixels down on the page.
  • 76% of people will scroll below the fold.
  • 15-22% of people will reach the bottom of the page.
  • 64-68% of people will reach the halfway point of a page.
  • 91% of pages are long enough to require scrolling.

Read the post for some great observations about this topic…


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