Musings from Mike Atkinson on Internet strategy, usability, and more...

Gold Rule Redux

In my usability seminar, I use this quote from Mark Hurst:

It’s a single idea, one that I call ‘customer experience’ and can be described in any number of ways. Focus on the other person’s needs. Listen to customers. Be open to data that comes from the outside. Create a good experience for someone other than yourself. See the pattern? It takes a certain mindset – that of empathy – to do this work.

I ask my audience if that sounds like an eternal, enduring principal…like the Golden Rule? (“Do unto others as you would have them do to you.”) My rewrite of that principle for the web world is, “Design websites for others, as you would want others to design websites for you.”

But the good guys over at Grok Dot Com take that a step further: “Do unto others as they would have done unto themselves.” They tell a cute lil anecdote to illustrate that.

It’s a good, short article on the value of empathy in creating websites to help your organization succeed.


  1. The 2007 Gospelcom conference is over. I have to say, it wasn’t the same conference without you Mikey. I hope you’re doing well.

    Mark Veerman    Saturday, September 22, 2007    #
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