Simple.
A few years ago, my then-boss came back from England bearing gifts. He’d gone to the Herrod’s store in London and found these cool, smooth stones – about the size of your palm – and etched in them was a word. With his typical insightfulness, he nailed the choice of words for the people he got them for.
Mine was “simplicity.”
[No, not “simpleton”!]
And that important part of my mindset/philosophy has helped me help others with their Internet initiatives more than any other.
I’ve written about it often in this blog, and my customers know it’s a clarion call of mine in creating websites that meet people’s needs. Simplify!
So I was pretty excited to see simplicity get some major play as Fast Company’s cover story in the November issue. A highly recommended read!
And here are some related items:
- The Simple, and the Simply Awful (companion article in FC): A pantheon of technology products that marry great performance with simplicity of design—and those that miss the mark.
- peterme and Mark Hurst have some reactions and additional links.