Musings from Mike Atkinson on Internet strategy, usability, and more...


A few years ago, my then-boss came back from England bearing gifts. He’d gone to the Herrod’s store in London and found these cool, smooth stones – about the size of your palm – and etched in them was a word. With his typical insightfulness, he nailed the choice of words for the people he got them for.

Mine was “simplicity.”

[No, not “simpleton”!]

And that important part of my mindset/philosophy has helped me help others with their Internet initiatives more than any other.

I’ve written about it often in this blog, and my customers know it’s a clarion call of mine in creating websites that meet people’s needs. Simplify!

So I was pretty excited to see simplicity get some major play as Fast Company’s cover story in the November issue. A highly recommended read!

And here are some related items:

  • The Simple, and the Simply Awful (companion article in FC): A pantheon of technology products that marry great performance with simplicity of design—and those that miss the mark.


  1. Da Vinci – Simplicity is the ultimate sophistication.
    Jim Seybert    Sunday, November 27, 2005    #
  2. Thanks Jim!

    BTW, is this Da Vinci guy a consultant too? I hear his book about codes really sux…

    mike    Monday, November 28, 2005    #
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