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Musings from Mike Atkinson on Internet strategy, usability, and more...

Email marketing alerts

Anne Holland is the Marketing Sherpa, and her newsletters and executive summaries are so helpful.

Here’s her latest summary – I haven’t read it all yet, but have scanned it and it looks like great data and conclusions:

SUMMARY: The 2006 Edition of MarketingSherpa’s Email Marketing Benchmark Guide is out—and here’s your complimentary PDF of the Executive Summary, featuring new data on:

  • Eyetracking lab tests on email creative
  • Deliverability (how bad is it really?)
  • Segmentation results (even for tiny lists)

Plus, dramatic data on how recency of opt-in (when each individual name signed up for your list) affects response rates:
http://www.MarketingSherpa.com/exs/EMBG06_execsumm.pdf (PDF)

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