Email marketing alerts
Anne Holland is the Marketing Sherpa, and her newsletters and executive summaries are so helpful.
Here’s her latest summary – I haven’t read it all yet, but have scanned it and it looks like great data and conclusions:
SUMMARY: The 2006 Edition of MarketingSherpa’s Email Marketing Benchmark Guide is out—and here’s your complimentary PDF of the Executive Summary, featuring new data on:
- Eyetracking lab tests on email creative
- Deliverability (how bad is it really?)
- Segmentation results (even for tiny lists)
Plus, dramatic data on how recency of opt-in (when each individual name signed up for your list) affects response rates:
http://www.MarketingSherpa.com/exs/EMBG06_execsumm.pdf (PDF)