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Musings from Mike Atkinson on Internet strategy, usability, and more...

Oh, thank Heaven...

I love effective metaphors that help others understand the importance of good usability. I recently read a great one from Christine Perfetti over at the UIE blog: The 7-11 Milk Experiment: How Does Site Design Affect Revenue?

Do your site visitors meet their needs there? It would be good to find out…

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