Email Design Checklist
This is an exceptional one-sheet PDF from ExactTarget with great direction on the essential elements needed in your email newsletter, marketing, etc.
Blog
Musings from Mike Atkinson on Internet strategy, usability, and more...
The incredible importance of short headings & text
I recently received a string of articles related to the importance of short copy on the web, especially for headlines. So I thought I’d share them with you (since they can really save or make you more money…really):
- First 2 Words: A Signal for the Scanning Eye (Jakob Nielsen)
- Writing killer web headings and links (Gerry McGovern)
- World’s Best Headlines: BBC News (Jakob Nielsen)
SO well said!
Once again Seth Godin nails it (oh to be this good of a communicator!).
The first question every web site designer must ask
Anyone involved with a website in any way should read this short bit of wisdom…
How to increase online donations
Here’s the best article I’ve seen on how to make your website better at prompting online donations:
Donation Usability: Increasing Online Giving to Non-Profits and Charities
More usability wisdom from Jakob…