The SEO Rapper
This is dope, dawg!
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Musings from Mike Atkinson on Internet strategy, usability, and more...
Who needs designers???
A friend sent me a link to Make My Logo Bigger! What a scream.
It’s a wonderful spoof infomercial that takes multiple stabs at bosses/clients who just can’t track with popular modern design methods, like small logos and generous white space.
It’s a knee-slapper…enjoy!
Reframing stats analysis
I remember the heady, quaint days of early Internet-Land, when we’d quote massive hits to our sites to impress either the brass or others.
Web content guru Gerry McGovern has an apropos acronym for HITS: How Idiots Track Success. heh
He says he can’t believe anyone still quotes hits as a measure, but, honestly, I haven’t heard anyone do that in quite a while. Does anyone in your world still do that?
McGovern’s larger point in his column is that these days – unless you’re an ad-supported site – larger numbers of stats (like hits, page views, etc.) don’t always mean success.
In fact, once I did a stats analysis report for a client. I compared pre-redesign stats with post. We found that after the redesign there were about 30% less page views and folks were spending about 25% less time on the site.
Most folks would have sunk into instant depression at those results. However, through qualitative research, we found that folks were simply getting where they needed to go sooner and thus needed less time on the site.
McGovern says it like this: “Let’s say your website is so confusing that it takes 20 clicks to do something that can be done on a competitor’s website in 5. Is that a good thing?”
Just for fun
Here’s a very fun idea done well at the website of a Dutch department store.
What can your org do to make things a little lighter in your web presence? That has become a high value these days, especially to the younger gens…