Mike Atkinson's Bio
This is a list of books that have had a significant impact on my professional and personal life:Business:
- A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel Pink: Highly recommended reading for the older among us (who
may be us) to understand and adapt to the changes in our world and
commerce, and for the young to understand what skillsets they need to pursue,
deepen, and develop.
Make Me Think: A Common Sense Approach to Web Usability by Steve Krug:
The best book on website development...hands down.
Cow: Transform Your Business by Being Remarkable by Seth Godin: The
best marketing book...hands down.
Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into
a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters:
Talk about a massive paradigm shift - a handbook for surviving the new world
to Great: Why Some Companies Make the Leap... and Others Don't by
Jim Collins: "Good is the enemy of great." Wow.
Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use
Speed as a Competitive Tool in Business by Jason Jennings, Laurence
- Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
the Dead: The Glory of a Heart Fully Alive by John Eldredge
So Amazing About Grace? by Philip Yancey
at Heart: Discovering the Secret of a Man's Soul by John Eldredge
These are periodicals I read on a regular basis:
And I read a TON of stuff online, including:
- These blogs
- Web Marketing Today newsletter (Ralph Wilson)
- Marketing Sherpa newsletter (Anne Holland)
- grokdotcom newsletter
- Excess Voice newsletter (Nick Usborne)
- Web Pages That Suck - learn usability and good Web design by looking at bad Web design (Vincent Flanders)
And, of course, whatever my Influencers publish...